SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google. This includes optimizing content, site speed, structure, keywords, and backlinks so that your site appears higher in search results, drives more organic traffic, and attracts potential customers without paid ads.
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content — such as blogs, videos, infographics, and social posts — to attract and engage a clearly defined audience. The goal is to build trust, drive traffic, and ultimately convert readers into customers.
Link building is a core component of SEO. It involves getting other reputable websites to link back to your site. These backlinks act like “votes of confidence” for search engines, signaling that your content is credible and worth ranking higher. High-quality links improve domain authority, visibility, and traffic.
A full SEO site audit can take anywhere from 3 to 10 business days, depending on the size and complexity of the website. This includes reviewing technical structure, on-page elements, keyword performance, speed, mobile-friendliness, and backlinks. After the audit, you’ll receive a comprehensive report with actionable recommendations.
PPC (Pay-Per-Click) costs vary based on your industry, competition, keywords, and platform (e.g., Google Ads or Facebook Ads). On average, small businesses may spend $500 to $5,000 per month. At Melo Business Group, we tailor PPC campaigns to your budget and maximize ROI through strategic targeting and performance tracking.
